Diamond Direct
A fine jeweller's site built around a real-time 3D diamond, with an inquiry-only collection and custom commissions.
- Client
- Fine jeweller, five cities
- What we did
- Website, 3D diamond, brand
- Year
- 2026
- Status
- Built and ready for launch
The problem
Diamond Direct sells by conversation, not by cart. The site had to feel as precise as the stones and turn interest into inquiries, including commissions with one stone or many.
Our approach
The stone leads. A single brilliant-cut diamond renders live in the browser, and everything around it stays quiet so the collection reads clearly. Every route through the site ends in a conversation with the team, never a checkout.
What we delivered
- Real-time 3D diamond. A brilliant-cut diamond rendered live in the browser on the homepage.
- Inquiry-only collection. Every piece leads to a conversation, not a checkout.
- Custom commission flow. A simple request for pieces with one stone or several.
- Brand and hosting. The wordmark lockup, the site and its hosting.
Where it stands
The site is ready for Diamond Direct's five locations, with every inquiry going straight to the team.
Delivered by Altshuler Dev, a division of Altshuler Inc.
